More Ways to Screw the Customer
I’ve long been of the opinion that companies should listen to their customers. I know you all remember my column about Coca-Cola changing their formula. Well, I highly doubt a consumer requested that. Companies that listen to their consumers though, are the ones that will last. Like Dodge, when they listened to Dodge drivers and installed a step in the tailgates of their pickups. Who doesn’t want a tailgate step? Another example would be Microsoft, when they listened to consumers and made Windows 7.
Ahem. To a lesser extent.
But what about those companies (like Coca-Cola) that don’t listen to their customers and consumers? The ones that make changes that cause all kinds of havoc and ill schlit to happen? Those are the ones I want to talk about this morning. And one of them just happens to be a company I’ve already mentioned.