The Craft Beer Movement
I remember the first full bottle of beer I ever enjoyed. I was fifteen. My buddy and I had a twenty-one-year-old friend, and six dollars. This guy ran up to the beer store with our six dollars with instructions to buy as much Michelob Dry as he could get. Well I don’t know what happened – beer was a lot cheaper back then – but somehow he only came back with two bottles. Well my friend and I enjoyed those two bottles of beer out on the driveway behind my house. We drank it like it was liquid gold. And it did taste good. So what happened?
I can no longer drink BMC. The Big American Three. But that’s what Some-Large-Percentage of the American population buys, in massive amounts, every weekend. I hand one of them my glass of Newcastle, or Full Sail IPA, or Arrogant Bastard and they make a terrible face and some comment about how gross it tastes. I handed a bottle of Newcastle to my cousin’s boyfriend the other day. He thanked me and offered a sip to my cousin, Lara. She took a pull of the rich brown beer and screwed up her face like she’d sucked on a rotten corn dog. She said, “Oh my God, that’s nasty.”